Nowadays if a person is looking for romance, they might use an online dating service such as Match.com. To use one of these online dating services, you first register your account with them and then setup your profile. In your profile you tell a little about yourself, such as smoker/nonsmoker, drink/don’t drink, kids/don’t want kids … and so on.
Now, here’s what baffles me: many people don’t even bother to include a picture of themselves in their profile! I mean, yeah I know, looks shouldn’t matter and a person’s personality is what’s really important. But let’s be serious; looks do matter as that is what gets our attention … especially us men!
If you don’t include your picture of yourself in your profile, not many people are going to bother checking you out. I don’t care if you are the greatest person around – most people won’t bother reading your profile if they don’t see a photo.
Note: If you are going to upload a photo to your profile, be sure to use a favorable picture of yourself. Don’t just add any ol’ photo for the sake of adding a photo!
We humans are visual creatures that want and need visual stimulation. Your potential date on Match.com needs to imagine themselves being with you before they will even think of contacting you. And don’t kid yourself — online dating is a form of advertising. The difference is that instead of trying to sell a product, you’re trying to ‘sell’ yourself!
So what do you think would happen if you decided to include a short video of yourself in your Match.com profile? In your video you could talk a little about yourself, your likes, your dislikes … what you’re looking for in a companion. If you present yourself as genuine and sincere, your video will make people feel as though they already know you.
Don’t you think that would get a potential dates attention? Don’t you think that the people who responded to your ad would be much more compatible with you then if you didn’t include the video? Isn’t that what marketing is all about – getting targeted traffic to see what you have to offer?
How well do you think your dating ad with a video would do as compared to a dating ad without? It would do a lot better, right?
Advertising products and services on the internet is no different. People respond to visual aids much better then plain text. Suppose you have an exciting new product that you want to tell your potential customers all about.
This new product is a bit complicated and technical to use, so you need to explain it properly for your potential customer. You could try to explain it with a text article … or you could create a video of the product being used. Don’t you think that would be much more effective?
I mean, which would you rather see:
A 6 page ad telling you about it?
-or-
A video demo of a new product?
Of course, you would rather watch the video. Who wouldn’t? Just like you would rather watch a baseball game on tv instead of reading about it the next day in the newspaper.
Now it’s time to apply online video advertising to your business!
If you are new to Internet marketing, I highly suggest you watch this controversial video -
Click here to watch the video now!
